New corporate identity for Van Duuren
After 25 years Van Duuren has adopted a new corporate identity.
“The blue and yellow have always been recognizable as being from our company,” explains Jasper van Duuren. “It was therefore quite a big step to go for the colour combination of yellow and grey. But we did it, because these colours are also very recognizable and are more suited to the present day.” The new colour scheme was chosen in collaboration with the renowned design bureau Studio Bas. All aspects of the new Van Duuren corporate identity will be introduced gradually. Van Duuren: “The first five trucks with the new colour scheme are already on the road, and the website has also been redesigned.”